Emily Kristofferson

Consistency: A Key to Success

Emily Kristofferson | Being consistent in marketing your business

In my last blog post, I shared the story of the persistence my 6-year old son had in saving money for a Wii. I wrote about the connection between knowing your “why” and holding onto it through the ups and downs of entrepreneurship. There is another key to success I’d like to feature – it’s the importance of consistency.

There’s no secret formula here. It isn’t that those who are successful are smarter. Your business can be very successful if you are persistent and consistent. It’s about committing to marketing consistently.

I tend to think of most marketing activities as longer term in delivering results.

  • You may not get clients immediately by sending out your newsletter every other week (or every week), but if you do it week after week after week, you are going to fill up your pipeline for the future.
  • It may take months after an event for someone who you chatted with to turn into a paying client.
  • Your consistent social media interactions and presence are establishing who you are and what you stand for.

You have to be patient with your marketing efforts. It’s not a race. Remember, it doesn’t serve you (or your community) if you only market when you feel like it or when it’s necessarily convenient for you. You have to do it regularly. To consistently attract clients, you need to be consistent in your marketing. [tweet that!]  Yes, it’s really that simple… but it does planning and effort.

Take action. You need a marketing plan with clear action steps. Then work that plan!

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{ 2 comments… read them below or add one }

Ana Goncalves September 17, 2013 at 3:41 pm

Thank you for a very affirming and insightful post. I believe that being consistent is about committing to yourself and what you share with the world, and in that you are being true to what you offer and what you value. Best wishes to you and your own journey.
With love x


Emily September 20, 2013 at 12:22 am

Thank you, Ana! We share the same belief. I feel we each have our own unique gifts and we share them when we are in service.


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