Emily Kristofferson

Let’s get crystal clear.

Double quartz crystal
Want to make money in your business? Who doesn’t, right? There’s no secret to it either. You must know who your ideal client is; who you really want to work with. Can it be that simple? Yes!

Whether you are launching your business to the world or a new offering this fall, the place to start (after you have lined up some support – see this previous post) is to define who your ideal client is. If you aren’t crystal clear about this, they likely won’t be attracted to you or your products/services.

It takes a little time to figure this out, but there is so much value here.

Once you are clear on who your ideal client is, you can specifically target your marketing just for them. Straightforward enough? Not only will this make it so much easier to connect with them, but it will ultimately encourage more of them to want to work with you. It’s about genuinely speaking to them.

Also, when you are able to understand what your ideal client is looking for, it will be easier for you when developing your messages, services, programs, products, etc. You will see productivity increase.

To help you identify who your ideal clients are, you may want to start by creating a profile of them. If you have a hard time, it’s often easier to start with who you DON’T want to work with and flip that around. Another tip is to look at yourself… A lot of coaches I have worked with are actually their ideal client themselves.

And this isn’t something you do just one time. I do it regularly as my business evolves and changes.

Here are some questions to help you uncover who your ideal client is:

  • Demographics – Gender? Age? Marital Status? Children? Location? Where do they work?
  • What three words would you use to describe them?
  • What is special about them?
  • What challenges are they having? (That relate to your business.) What questions do they have?
  • What do they worry about? What keeps them up at night?
  • What are their biggest pain points?
  • What frustrates them?
  • What are their deepest desires or best case scenario?
  • What are they excited about?

Of course you need to be good at what you do, and provide real results to your clients. But you won’t likely be very successful at building a thriving business without getting crystal clear on who your clients are.

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